During “By Innovation Only” event held at Steve Jobs Theater on Sep 10, 2019 Apple introduced the iPhone 11, 11 Pro, and 11 Pro Max, as well as the Apple Watch Series 5. Apple also announced the release of iOS 13, tvOS 13, watchOS 6, and macOS Catalina. The three new iPhones included the high-end flagship iPhone 11 Pro and 11 Pro Max with Triple-Lens Rear Cameras. iPhone 11 comes with Dual-Lens Rear Camera, Dolby Atmos sound, a faster A13 Bionic chip, and six New Colors. They will come in 5.8 and 6.5-inch screen sizes.
Apple replaces 3D Touch with Haptic Touch on iPhone 11 and iPhone 11 Pro. Haptic Touch allows to operate the phone without 3D Touch hardware, specifically a capacitive sensing layer, by using a software. The users, instead of pressing firmly on a 3D Touch display, touch and hold the items in the user interface to invoke secondary commands like app Quick Actions and contextual "Peek and Pop" views. The iPhone 11 Pro offers four more hours than its predecessor, the iPhone XS.
The new Apple Watch, known as Series 5, has major advanced features. The features include Always-On Retina display and new Titanium case options. The Always-On display will allows the time and other important information to be visible at all times, while saving energy.
The new iPhone 11 Pro and iPhone 11 Pro Max, offer a telephoto option which radically increases what can be seen in an image. Apple says that together the three cameras mean that the iPhone 11 Pro and the iPhone 11 Pro Max have an optical zoom that has 2x zoom capacity.
Apple TV+ will include a wide range of shows targeting all demographics, from children to adults, genres such as comedies, dramas, thrillers, documentaries and more.
Apple TV+ will be available for $4.99 a month, with a year free for this who buy an Apple TV, iPhone or a Mac. Those without an Apple devices, will be able to watch Apple TV+ at tv.apple.com.
The new iPad , with a bigger 10.2-inch Retina display than the previous generation has an A10 Fusion chip and supports first-generation Apple Pencil and a Smart Connector of Apple's Smart Keypad.
A new redesigned 16-inch MacBook Pro is expected to be released sometime in the fall of 2019.
iPhone 11 Starts at $699. iPhone 11 Pro from $999, and iPhone 11 Pro Max from $1,099. Apple Watch Series 3 starting price has dropped to $199. iPad price starts at $329. Apple Watch Series price goes from $399.